EESC "Design Eleven: Ageless Design" - The winners - Award ceremony and exhibtion

The European Economic and Social Committee (EESC) Design Eleven exhibition will open on 21 September 2011. Showcasing the winning designs and a shortlist of 20 design prototypes chosen from over 100 entries, the opening night will be attended by the winning designer and design teams from Belgium, Italy and Estonia.

As part of the competition, design students and designers from across the EU’s 27 Member States were asked to focus on the following key issue: Intergenerational solidarity in times of an ageing population. The aim was to create an innovative “ageless design”, using a process of participative design, where final users take part in the design process, and/or through the process of co-design, involving the creation of a cross-generational design team, made up of both young and older designers.

Ms Anna Maria Darmanin, EESC vice-president, will award prizes to the three winning designers and teams at the opening night:

1st prize – Vincent Gerkens, from Belgium, designed “KEEP Cool” is an alternative fridge made using environmentally friendly and recyclable materials. It is not dependent on technology which will become obsolete in a few years’ time. The terracotta pot is an innovative redesign of a cooling system that can be used by all generations. It is ageless in terms of both its materials and its design. The project was awarded the first prize of EUR 7 000. Vincent Gerkens was born in Brussels and now works in Liège, Belgium.

2nd prize – Francesco di Luzio, Giulia Bartolucci and Sonia Fornea, Rome, Italy, won EUR 4 000 with the “ORTOgether”. Inspired by our rich traditions of cultivating the land and the growing demand for a healthier lifestyle, this product helps bring together all generations. The project provides all the tools needed to create your own family vegetable garden in a fun and eco-friendly way.

3rd prize – Mari Korgesaar and Liina Tiidor, Estonia, came third, EUR 2 000, with the “Darning Pear” project by Mari Korgesaar and Liina Tiidor from Estonia. A wooden tool for mending clothes, the project promotes the idea of living economically, and helps to remind young people today of old traditions and the importance of re-using objects.

Information about the winners, including pictures and project descriptions, is available at: