“Smoke-free” EURO 2012 will score goals for Europe’s health
Commissioner for Health and Consumer Policy, John Dalli and UEFA President, Michel Platini, yesterday (4th June 2012) announced their joint support of tobacco-free sporting events to help promote a smoke-free Europe.
UEFA’s decision to ban tobacco from the world’s third-biggest sporting event aligns with the European Commission’s ongoing efforts in tobacco cessation and control and sends a strong and inspirational message to men and women across Europe about the value of a life without tobacco.
The “Ex-smokers are Unstoppable” campaign is an initiative launched to address the overwhelming burden of tobacco-related disease and mortality across the EU.
“Ex-Smokers are Unstoppable” seeks to support men and women across Europe to quit or continue to stay away from tobacco through motivating and inspirational messaging and activities such as football. Uniquely “Ex-Smokers are Unstoppable” promotes the positive benefits of a life without tobacco; which include better health, better social interaction, more money and ultimately a better quality of life.
The Public Health Portal of the European Union: http://health.europa.eu
The Public Health website of the European Commission: http://ec.europa.eu/health/tobacco/policy/index_en.htm